Red Socks DAY 7 JULY 2017

In 1995 one of our greatest New Zealanders Sir Peter Blake had a dream, pulled on his red socks, and took on the world to win the America’s Cup. 

This year for Red Socks Day we are celebrating being a nation of people who have big dreams, go out there and achieve them. Buy a pair of Red Socks and support the Sir Peter Blake Trust to continue the legacy of a great New Zealand leader!

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History of Red Socks

The Story

Over 20 years ago, a great New Zealander pulled on a humble pair of red socks and took on some of the most powerful teams in the world to win a grand old trophy...

Over 20 years later those red socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being kiwis... read our story here »