Over 20 years ago one of our greatest New Zealanders did an extraordinary thing. He pulled on a humble pair of red socks and took on the most powerful teams in the world to win one of the oldest and most coveted sporting trophies.

Over 20 years later those red socks have become a tribute to Sir Peter Blake and a symbol of what we love most about being kiwis. No matter what the odds or the competition we face, if we set our sights on a goal, we can achieve it.

Today, Sir Peter Blake’s red socks have become a reminder of his legacy to dream big, and a celebration of the indomitable kiwi spirit that makes those dreams happen. Every year, thousands of kiwis proudly put on and pull up their red socks on Red Socks Day – and on other days when a bit of red socks attitude is required! Red Socks Day will be held on Friday July 7, 2017.

Whatever your reason for wearing red socks: as a proud kiwi, in celebration of what our nation can and has achieved when we put our minds to it, to remember a kiwi legend, or to support the work currently being done by the Sir Peter Blake Trust in his name – inspiring and motivating the next generation of kiwi leaders, adventurers and environmentalists to dream big – you’ll want to get your hands (and feet!) on a pair of these very special socks.

Order now before they run out!